This class introduces basic concepts and practices of modern marketing on an global scale. The class will present information on the global nature of the marketing process and its impact on the effectiveness of firms entering a new market. The course covers market entry strategies, analysis of foreign markets, culture, product design, pricing, distribution, promotion, and sales. Field trips may be required. Recommended Prep: LOGI R104. Transfer credit: CSU.

Provides an overview of the fundamentals of importing and exporting goods with an emphasis on export-related programs and the network of government support agencies that are involved in international trade. Focuses on finding new market segments overseas, logistics, documentation, contract administration, terminology, quality control, and payment procedures. Recommended Prep: BUS M30, BUS M70, and ENGL M01A or ENGL M01AH. Transfer credit: CSU.