This course introduces the theoretical and practical issues related to conducting business via the Internet. Topics covered in this course include evolving e-business models, Web-based technologies, value chains, electronic marketing, payment systems, security, ethics, legal, international, and cross-cultural issues. Familiarity with navigating the Internet is assumed. Transfer credit: CSU.

This course will teach the foundational marketing activities including market segmentation, consumer behavior, product strategy, pricing, promotion, and distribution of cannabis products and services. Principles, regulations, and practices used in the cannabis industry are also covered. The course will cover the processes of developing merchandise, from initial concept to production in the cannabis industry. Existing successful products and their various elements, which may become ideas for new, innovative product ideation will also be covered in class. Field trips may be required.

This course covers the fundamental principles of law applicable to business operations and transactions. In addition to the fundamental legal principles, the course will cover introduction to the legal process, sources of law and ethics, contracts, torts, agency, criminal law, business organizations, and judicial and administrative processes. Transfer credit: CSU; UC.