This class introduces basic concepts and practices of modern marketing on an global scale. The class will present information on the global nature of the marketing process and its impact on the effectiveness of firms entering a new market. The course covers market entry strategies, analysis of foreign markets, culture, product design, pricing, distribution, promotion, and sales. Field trips may be required. Recommended Prep: LOGI R104. Transfer credit: CSU.

This course provides a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. This course focuses on how these influences impact the primary areas of business including: organizational structure and design; leadership; human resource management; organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, and financial practices; the stock and securities market; and therefore how they affect a business’ ability to achieve its organizational goals. Transfer credit: CSU; UC.