This course will teach the foundational marketing activities including market segmentation, consumer behavior, product strategy, pricing, promotion, and distribution of cannabis products and services. Principles, regulations, and practices used in the cannabis industry are also covered. The course will cover the processes of developing merchandise, from initial concept to production in the cannabis industry. Existing successful products and their various elements, which may become ideas for new, innovative product ideation will also be covered in class. Field trips may be required.

In this course, students learn and apply foundational rhetorical theories and techniques of public speaking in a multicultural democratic society. Students discover, develop, and critically analyze ideas in public discourse through research, reasoning, organization, composition, delivery to a live audience and evaluation of various types of speeches, including informative and persuasive speeches. Notes: Prior to Common Course Numbering, this course was known as COMM V01. Field trips may be required. Recommended Prep: ENGL C1000. Transfer credit: CSU; UC.