Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing. Recommended Prep: BUS M30. Transfer credit: CSU.

In this course, students learn and apply foundational rhetorical theories and techniques of public speaking in a multicultural democratic society. Students discover, develop, and critically analyze ideas in public discourse through research, reasoning, organization, composition, delivery to a live audience and evaluation of various types of speeches, including informative and persuasive speeches. Field trips may be required. Transfer credit: CSU; UC. Formerly: SPCH M01. Notes: Prior to Common Course Numbering, this course was known as COMM M01.