Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing. Recommended Prep: BUS M30. Transfer credit: CSU.

This course is an introduction to psychology, which is the study of the mind and behavior. Students focus on theories and concepts of biological, cognitive, developmental, environmental, social, and cultural influences; their applications; and their research foundations. Course Credit Limitations: Credit will not be awarded for both the honors and regular versions of a course. Credit will be awarded only for the first course completed with a grade of "C" or better or "P". Moorpark College Honors Program requires a letter grade. Recommended Prep: ENGL C1000 or ENGL C1000H. Additional Catalog Notes: Prior to Common Course Numbering, this course was known as PSY M01. Transfer credit: CSU; UC. Formerly: PSY M01.