Provides an overview of modern global marketing, addressing both standardized and localized strategies. Examines the global marketing process, its impact on market entry, and key elements such as foreign market analysis, cultural adaptation, and the international application of the marketing mix. Recommended Prep: BUS M30, BUS M70, and ENGL M01A or ENGL M01AH. Transfer credit: CSU.

Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing. Recommended Prep: BUS M30. Transfer credit: CSU.

Examines information systems and their role in business. Focuses on information systems, database management systems, networking, e-commerce, ethics and security, computer systems hardware and software components. Emphasizes application of these concepts and methods through hands-on projects developing computer-based solutions to business problems. Recommended Prep: BUS M30 and ENGL M01A or ENGL M01AH. Transfer credit: CSU; UC.

This course covers the laws and regulations that customer service reps, salespeople and bud tenders must adhere to and the knowledge they need to provide accurate, lawful information to customers in the State of California. Students will gain a foundational understanding of the laws involving possession & purchasing limits, consumption & travel, the penalties associated with breaking these laws, and an understanding of the regulatory bodies that oversee cannabis businesses. Additional subjects covered are security systems, ID verification, exit bag policy, delivery and hours of operation. Field trips may be required.

This course provides a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. This course focuses on how these influences impact the primary areas of business including: organizational structure and design; leadership; human resource management; organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, and financial practices; the stock and securities market; and therefore how they affect a business’ ability to achieve its organizational goals. Transfer credit: CSU; UC.