Public Affairs and Marketing

Patti Blair

Director, Public Affairs and Marketing

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Sarene Wallace

Marketing and Communications Supervisor

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Alexander Rock Fredell

Marketing, Communications and Web Design Coordinator
(Websites, Accessibility, and Online Relations)

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View Websites, Accessibility, and Online Relations Page
 

Janeene Nagaoka

Marketing, Communications and Web Design Coordinator
(Marketing Campaigns, Multimedia, and Graphic Design)
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Diana Martin

Marketing, Communications and Web Design Coordinator
(Newsletters, Newsrooms, Events Pages, and Graphic Design)
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• The VCCCD Connection Newsletter | 11.2020
• Welcome to Fall! | The VCCCD Connection Newsletter Fall 2020 (Student Email)
• The VCCCD Community Connection Newsletter | Mon August 10th 2020
• Congratulations to the Class of 2020! YOU Made it Happen! | Wed May 13th 2020
• We Make it Happen Together | The VCCCD Connection Newsletter | Issue #18 - 4.3.2020
• Let's Make it Happen Together | The VCCCD Connection Newsletter | Fri April 3rd 2020
• The VCCCD Connection Newsletter | Issue #17 - 1.28.2020
• You Can Make it Happen! | The VCCCD Connection Newsletter Special Edition | Thu December 12th 2019
• The VCCCD Connection Newsletter | Issue #16 - 11.21.19
• The VCCCD Connection Newsletter | Issue #15 - 10.25.19
• The VCCCD Connection Newsletter | Issue #14 - 09.20.19
• Welcome to the Fall Semester! | The VCCCD Connection Newsletter Special Edition | Fri September 6th 2019
• The VCCCD Connection Newsletter | Issue #13 - 08.20.19

Social Media posts/communications must adhere to graphic standards and content guidelines set within the Public Affairs and Marketing Handbook. Posts and social media communications created outside of social media guidelines may be removed.

Personal Use

District employees may have personal social media accounts. These accounts should remain personal in nature and be used to share personal opinions; it is recommended that employees not use personal social media for work-related information. Adhering to this practice helps ensure a distinction between sharing personal and District views.

District employees cannot use their District e-mail account or password in conjunction with personal social networking. The use of college and District logos on personal social media to promote products, causes, or political candidates is prohibited.

The following guidance is for District employees who decide to have a personal social media account or who decide to comment on posts about official District business:

• State your name and, if relevant, role, when discussing District business;
• Use a disclaimer such as: “The postings on this site are mine alone and are not official communications of the Ventura County Community College District (VCCCD). They do not reflect the values of the VCCCD nor are they endorsed by the District or its colleges.

The District does not monitor personal sites of its employees; however, the District reserves the right to review for compliance purposes social media activity brought to the attention of the District as potentially violating guidelines established.

Professional Use

All official District-related communication through social media should remain professional in nature. Employees must not use official District social media for political purposes, to conduct private commercial transactions, or to engage in private business activities or any private use.

District employees should be mindful that inappropriate usage of official District social media can be grounds for disciplinary action. If social media is used for official District business, the entire District site, regardless of any personal views, is subject to best practices guidelines, and standards.

Only individuals authorized by the District may publish content to a District social media account.

Oversight and Enforcement

Posted content shall be on behalf of the District, and created and selected by employees, members, supervisors, and others as part of their official duties for the District, and not as the speech or expression of those individuals on behalf of themselves of any other group or organization.  (Posted content shall not be part of any faculty member’s expression constituting their own scholarship or teaching, although the District and Colleges may reference, among other things, the work and accomplishments of faculty in its posts.)

Employees representing the District through social media outlets or participating in social media features on District websites must maintain a high level of ethical conduct and professional decorum. Failure to do so is grounds for revoking the privilege to participate in District social media sites, blogs, or other social media features.

Information must be presented following professional standards for good grammar, spelling, brevity, clarity and accuracy, and avoid jargon, obscure terminology, or acronyms.

District employees recognize that the content and messages they post on social media websites are public and may be cited as official District statements. Social media should not be used to circumvent other District communication policies, including news media policy requirements.

District employees may not publish information on District social media sites that includes:

• Confidential information of the District or its Colleges
• Student information protected from disclosure by law
• Private information of faculty, employees, or students
• Materials that violates copyright or other intellectual property laws
• Profanity, racist, sexist, or derogatory content or comments
• Partisan political views, or content that urges the support or defeat of any ballot measure or candidate, including any candidate for election to the governing board of the district (Cal. Educ. Code, § 7054)
• Commercial endorsements or SPAM

Moderation of Third Party Content

District social media accounts serve as a limited public forum and all content published is subject to monitoring. User-generated posts and/or comments will be rejected or removed (if possible) from any social media platform when the content:

• violates VCCCD policy, including for students and employees who post, and the respective codes of conduct for students and employees
• is a post that is unrelated to the District, its Colleges, or its mission
• is a comment unrelated to the original post (i.e., is off-subject or out of context)
• contains obscenity
• contains personal identifying information or sensitive personal information of anyone
• violates the District policy on sexual harassment and other forms of harassment based on protected classifications under California law (for example, race, gender, sexual orientation, gender identity, gender expression, religion, age over 40, disability, national origin, among others)
• contains a threat of violence
• contains profane language, or any epithet based on protected classifications under California law  
• incites or promotes violence or illegal activities
• contains information that reasonably could compromise individual or public safety
• contains information or reference to a current or potential District litigation
• content that encourages abusive fan behavior such as doxxing, dogpiling, brigading or off-platform targeting.
• advertises or promotes a commercial product or service, or any entity or individual
• urges the  support or defeat of any ballot measure or candidate, including, but not limited to, any candidate for election to the governing board of the district (Cal. Educ. Code, § 7054)