Course CRN
72160
Subject Code
BUS
Subject Name
Business
Course Number
M37
Section
72160-202507-M37
Term
Fall 2025
Banner Department
Business Management
Banner Department ID
1033
College
Moorpark College
Instructor Immutable ID
cferamisco
Course Description
Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing. Recommended Prep: BUS M30. Transfer credit: CSU.