Intro to Electronic Media

This course introduces the history, structure, function, economics, content and evolution of radio, television, film, the Internet, and new media, including traditional and mature formats. The social, political, regulatory, ethical and occupational impact of the electronic media are also studied. Topics covered include technological development, programming, ratings, social, legal and economic aspects of broadcasting in America, and cross-cultural, international comparisons. Field trips may be required. Transfer credit: CSU; UC.