Course CRN
70677
Subject Code
BUS
Subject Name
Business
Course Number
M71
Section
70677-202507-M71
Term
Fall 2025
Banner Department
Business Management
Banner Department ID
1033
College
Moorpark College
Instructor Immutable ID
nsumal
Course Description
Provides an overview of modern global marketing, addressing both standardized and localized strategies. Examines the global marketing process, its impact on market entry, and key elements such as foreign market analysis, cultural adaptation, and the international application of the marketing mix. Recommended Prep: BUS M30, BUS M70, and ENGL M01A or ENGL M01AH. Transfer credit: CSU.