female student at moorpark college taking notes in a notebook during a class

The VCCCD Marketing and Communications Department has created this style guide to use as a resource for writinwebpage copy. We included the preferred way to write commonly used words and phrases, as well as cover the tone of your writing. Our goal is for clear and consistent pages. Please consider this document to be a handy resource that you can refer back to at any time.   

Remember: The best written website copy is simple, concise and accessibleWe all aim for your pages to be user-friendly and a trusted resources for information 

  • Students access webpages on mobile devices: Format text in short sentences, short paragraphs. Use simple, consistent wording/formatting.

  • Quick info: Direct, popular and important information first.
  • Call to Action: Use active voice, with verbs at/near the beginning.

Best Practices