Communicating Your Message Workshop


2020 drupal training content basics communicating your message


  • Best practices when approaching your website copy strategy
  • Organizing and writing persuasive copy
  • Using online tools to help your website copy
  • Accessibility tips
  • Search Engine Optimization


Your Webpage Content Has 2 Goals

Be User-Friendly &  Be a Resource 

Smiling male student at Oxnard College's library
He wants to hear what you have to say.


Website visitors are hungry for info about Moorpark College, Oxnard CollegeVentura College and Ventura County Community College District. Write compelling website copy, and visitors are encouraged to stay and to take action. Here are some best practices to help you out.


Persuasive Website Copy: Know Your Page

  • Purpose: “The Why,” inform, engage  

  • What written information do you have to include? What is optional? “color”  

  • What is your Call to Action?  

  • Who are you talking to? Parents, students, community members?  

  • What is the most important thing you want people to know or do after reading your page?  
group of smiling community college students
We're visiting your website. Make us want to learn more.

How To: Pages that Engage