- Best practices when approaching your website copy strategy
- Organizing and writing persuasive copy
- Using online tools to help your website copy
- Accessibility tips
- Search Engine Optimization
Your Webpage Content Has 2 Goals
Be User-Friendly & Be a Resource
Website visitors are hungry for info about Moorpark College, Oxnard College, Ventura College and Ventura County Community College District. Write compelling website copy, and visitors are encouraged to stay and to take action. Here are some best practices to help you out.
Persuasive Website Copy: Know Your Page
Purpose: “The Why,” inform, engage
What written information do you have to include? What is optional? “color”
What is your Call to Action?
Who are you talking to? Parents, students, community members?
- What is the most important thing you want people to know or do after reading your page?