Market Assessment

February 7, 2006

TABLE OF CONTENTS

I: EXECUTIVE SUMMARY
: TASKS; FACT FINDING; THEMES
II: PROJECT APPROACH: OVERVIEW; VCCCD CHALLENGES; PROJECT OBJECTIVES, SCOPE AND TASKS
III: VCCCD BACKGROUND: BOARD OF TRUSTEES; VCCCD OVERALL; MOORPARK COLLEGE; OXNARD COLLEGE; VENTURA COLLEGE
IV: MARKET ASSESSMENT: VCCCD ENROLLMENT TRENDS; COUNTY AND CITY POPULATION TRENDS; VENTURA COUNTY K-12 ENROLLMENT FORECAST; HIGH SCHOOL COUNSELORS PERCEPTIONS; VENTURA COUNTY ENROLLMENT TRENDS; VENTURA COUNTY HOUSING; VENTURA COUNTY ECONOMIC OUTLOOK; SUMMARY OF MARKET TRENDS; KEY RESOURCES
V: ORGANIZATIONAL PERFORMANCE REVIEW: STRENGTHS AND ACCOMPLISHMENTS; KEY FINDINGS; OVERALL CHALLENGES AND OPPORTUNITIES
VI: RECOMMENDATIONS: VISION AND STRATEGY; RESPONSIVENESS TO VCCCD'S MARKET; FOUNDATIONS; LEADERSHIP, GOVERNANCE AND CULTURE; ORGANIZATIONAL EFFECTIVENESS; INTERNAL COMMUNICATIONS; EXTERNAL COMMUNICATIONS; ADMINISTRATIVE SERVICES; CORE ACADEMIC AND STUDENT SERVICES PROGRAMS; FACILIITES; ATTACHMENT A: GUIDELINES FOR MAXIMIZING LABOR MARKET RESPONSIVENESS; ATTACHMENT B: INNOVATIVE HIGHER EDUCATION FACILITY MODELS; EXHIBIT VI-1: OVERVIEW FOR CURRENT PROCESS FOR HIRING PART-TIME FACULTY
VII: ACTION PLAN: EVALUATION AND SUSTAINABILITY; ACTION STEPS; EXHIBIT VII: IMPLEMENTATION PLAN FOR THE KH RECOMMENDATIONS
APPENDIX A PROJECT INFORMATION RESOURCES
APPENDIX B ONLINE SURVEY RESULTS
APPENDIX C ON-CAMPUS FOCUS GROUPS AND COMMUNITY FORUM
APPENDIX D BENCHMARKING FINDINGS
APPENDIX E REPORT FEEDBACK